Branding Methods

Screen printing 

Ink is pressed through a fine silk screen leaving a flat, painted imprint on the surface of the material.

Examples of promotional products suited to screen printing are Bags, Rotary print on pens, Compendiums/Folders. Calculators, Umbrellas, T-shirts.

Pad Printing

Utilises a custom made pad to print up to 6 spot colours on hard products such as round surface, balls and plastic or metal products.

With soft products such as stress toys, only one colour is possible because of the difficulty to register the printing.

Examples of promotional products commonly pad printed are Pens, Clocks, Calculators, Stress Balls.

Laser engraving

The logo is digitized then lasered into hard surfaces such as wood, metal or glass.

Examples of promotional products suited to laser engraving are metal products such as Pens, Keyrings and Drinkware. 

Offset Printing

Is a process of transferring ink from a metal printing plate to a rubber-covered cylinder. Used on more complex artworks and for higher quantity runs.

Examples of promotional products offset printed are USB Flash Drives, Paper Printing, Mouse Mats, Fridge Magnets.

4 colour process

Photo-quality full color image is created by laying 4 colors (cyan, magenta, yellow and black) on top of on another. The color mix and density of each color will determine the final color of the picture.

Examples of promotional products commonly printed with a 4 colour process are Mouse pads, Umbrellas, Mugs.

Embroidery

Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface of product. Usually includes up to 5 colors of threads in one logo. Pricing is based on stitch count. Embroidery cannot be 100% PMS matched.

Examples of promotional products suited to embroidery are, Apparel, Bags, Caps.

Sublimation

Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.

Examples of promotional products suited to sublimation are bags, mouse pads, cloths.

Embossing

Machine presses a die into the surface of the material, resulting in a depressed area around the imprint desired. Imprint appears to be raised.

Examples of promotional products suited to embossing are Compendiums, Leather products, wrist bands.

Debossing